Skip to main content
Skip table of contents

Report Builder - Messages

image-20250528-192528.png

A Messages type custom report will output a list of email or SMS messages, each on their own row. The messages report also include subcategories of Messages, and Message links

image-20250528-192650.png

Messages

After selecting the subcategory, you will have to option to select which messages to include in the report. Messages are listed by campaign and the campaigns include the specific messages, and are sorted by most recent.

Segment

Any report can be filtered to only include supporters within a particular segment. After selecting the pages, there will be an option to include either all supporter or filter based on a segment. If the option to filter with segments is selected, you will be given the option to select from either a predefined segment or a custom existing segment. Once the report is run, any segments applied to it will be auto-refreshed to make sure you are getting the most recent data. What this will do is show the report based on the specific supporters who are part of the selected segment.

image-20250523-180742.png

Fields

Messages

Field Name

Tags

Definition

Email Name

Email

The internal name or label given to the email campaign.

Email ID

Email

A unique identifier assigned to the email within the platform.

Email Create Date

Email

The date the email was created in the system.

Email Send Date

Email

The date the email was actually sent to recipients.

Email Category

Email

Classification of the email type (e.g., Advocacy, Fundraising, Newsletter).

Email Sender

Email

The "From" name or email address used to send the email.

Email Subject Line

Email

The subject line of the email as seen by the recipients.

Insights

Field Name

Tags

Definition

Number of Total Clicks

Insight

Total number of times any link in the email was clicked (includes repeat clicks).

Number of Unique Clicks

Insight

Number of distinct recipients who clicked at least one link in the email.

Conversion Rate

Insight

Percentage of recipients who completed a desired action (e.g., donation, signup) after clicking.

Bounce Rate

Insight

Percentage of sent emails that were not delivered due to invalid addresses or technical issues.

Complaint Rate

Insight

Percentage of recipients who marked the email as spam or reported it.

Send (count)

Insight

Total number of emails sent.

Delivered

Insight

Total number of emails successfully delivered to recipients.

Opened

Insight

Number of times the email was opened (usually based on image loading).

Open Rate

Insight

Percentage of delivered emails that were opened.

Clicked

Insight

Total number of link clicks (can include multiple clicks by the same person).

Click Through Rate (CTR)

Insight

Percentage of delivered emails that had at least one link clicked.

Clicks/Opens

Insight

Ratio of clicks to opens, showing how engaged openers were with the email.

Total Unsubscribed

Insight

Total number of recipients who unsubscribed via the email.

Unsubscribed Rate

Insight

Percentage of recipients who unsubscribed out of total sent.

Bounces

Insight

Total number of bounced emails (includes soft and hard bounces).

Complaints

Insight

Total number of spam complaints received.

Total Single Raised

Insight

Total amount raised from one-time donations attributed to the email.

Total Single Gifts

Insight

Number of one-time gifts received from the email.

Average Single Gift

Insight

Average value of one-time donations made through the email.

Total Sustainer Raised

Insight

Total amount raised from recurring (sustainer) donations attributed to the email.

Total Sustainer Gifts

Insight

Number of recurring gift signups initiated via the email.

Sustainer 18 Months Value

Insight

Projected value of sustainer gifts over an 18-month period.

Total Raised

Insight

Combined total of one-time and recurring donations attributed to the email.

Total Gifts

Insight

Combined total number of donations (single + recurring).

Field

Tag

Definition

Email Name

Email

Name of the email campaign

Email Send Date

Email

Date email was sent

Email Url

Email

URL in email

Link Name

Email

Name given to URL while building the message

Insights

Field

Tag

Definition

Total Clicks

Insight

Combine clicks on a link

Total unique clicks

Insight

Unique clicks on a link

Adding and reordering fields to the report

Simply select fields to include them in your custom report. Once fields have been added, the can be reordered in the right hand column by clicking, dragging, and dropping them into place. Fields can also be removed from the report by selecting the image-20250523-184727.png icon.

image-20250523-191801.png

Finalize

You will need to complete a few more fields to finalize and generate your report. You will receive an email notification once the report is ready to download from Engaging Networks. From the main dashboard it can be downloaded using the image-20250523-161528.png icon. As the report processes, you will see a image-20250523-190152.png icon.

Field

Definition

Report Name

User defined name for the report.

Order Fields by

Choose the field by which to order the fields.

Group Fields by

Choose the field to group data by. The resulting data will be grouped by this field, and a new row will show below each group that will contain the sum of any field that can summed up.

Send to

Email address of the report recipient. To add more email addresses, go to Hello > Account Settings > Account Emails and define the email address as a Report recipient type.

Frequency

Once, Weekly, or Monthly

Once

Start Date

The report will include email activity occurring on or after this date.

End Date

The report will include email activity occurring on or before this date.

Weekly and Monthly

Frequency Day

Selecting Weekly or Monthly runs the report on the specified Frequency Day, generating either the previous week's data or the previous calendar month's data, respectively

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.