Report Builder - Messages

A Messages type custom report will output a list of email or SMS messages, each on their own row. The messages report also include subcategories of Messages, and Message links

Messages

After selecting the subcategory, you will have to option to select which messages to include in the report. Messages are listed by campaign and the campaigns include the specific messages, and are sorted by most recent.

Segment

Any report can be filtered to only include supporters within a particular segment. After selecting the pages, there will be an option to include either all supporter or filter based on a segment. If the option to filter with segments is selected, you will be given the option to select from either a predefined segment or a custom existing segment. Once the report is run, any segments applied to it will be auto-refreshed to make sure you are getting the most recent data. What this will do is show the report based on the specific supporters who are part of the selected segment.

Fields

Messages

Field Name	Tags	Definition
Email Name	Email	The internal name or label given to the email campaign.
Email ID	Email	A unique identifier assigned to the email within the platform. Also called Broadcast ID
Email Create Date	Email	The date the email was created in the system
Email Send Date	Email	The date the email was sent to recipients
Email Category	Email	Classification of the email type (e.g., Advocacy, Fundraising, Newsletter)
Email Sender	Email	The "From" name or email address used to send the email
Email Subject Line	Email	The subject line of the email as seen by the recipients

Insights

Field Name	Tags	Definition
Number of Total Clicks	Insight	Total number of times any link in the email was clicked (includes repeat clicks)
Number of Unique Clicks	Insight	Number of distinct recipients who clicked at least one link in the email
Conversion Rate	Insight	Percentage of recipients who completed a page after clicking
Bounce Rate	Insight	Percentage of sent emails that hard or soft bounced
Complaint Rate	Insight	Percentage of recipients who marked the email as spam or reported it
Send (count)	Insight	Total number of emails sent
Delivered	Insight	Total number of emails successfully delivered to recipients
Opened	Insight	Number of times the email was opened (usually based on image loading)
Open Rate	Insight	Percentage of delivered emails that were opened
Clicked	Insight	Total number of link clicks (can include multiple clicks by the same person)
Click Through Rate (CTR)	Insight	Percentage of delivered emails that had at least one link clicked
Clicks/Opens	Insight	Ratio of clicks to opens, showing how engaged openers were with the email
Total Unsubscribed	Insight	Total number of recipients who unsubscribed via the email
Unsubscribed Rate	Insight	Percentage of recipients who unsubscribed out of total sent
Bounces	Insight	Total number of bounced emails (includes soft and hard bounces)
Complaints	Insight	Total number of spam complaints received
Total Single Raised	Insight	Total amount raised from one-time donations attributed to the email
Total Single Gifts	Insight	Number of one-time gifts received from the email
Average Single Gift	Insight	Average value of one-time donations made through the email
Total Sustainer Raised	Insight	Total amount raised from recurring (sustainer) donations attributed to the email
Total Sustainer Gifts	Insight	Number of recurring gift signups initiated via the email.
Sustainer 18 Months Value	Insight	Projected value of sustainer gifts over an 18-month period
Total Raised	Insight	Combined total of one-time and recurring donations attributed to the email.
Total Gifts	Insight	Combined total number of donations (single + recurring)
Gifts/Sent	Insight	`Number of donations ÷ number of sent emails`
Gifts/Opens	Insight	`Number of donations ÷ number of clicked emails`
Gifts/Clicks	Insight	`Number of donations ÷ number of clicked emails`
Actions	Insight	Total number of advocacy actions from the broadcast
Actions/Sent	Insight	`Number of advocacy actions ÷ number of sent emails`
Actions/Open	Insight	`Number of advocacy actions ÷ number of opened emails`
Actions/Click	Insight	`Number of advocacy actions ÷ number of clicked emails`

Message Links

Field	Tag	Definition
Email Name	Email	Name of the email campaign
Email Send Date	Email	Date email was sent
Email Url	Email	URL in email
Link Name	Email	Name given to URL while building the message
Attributes	Email	Attribute values that can appended to pages and emails. If a supporter interacts with the email or submits the page, they get that attribute applied to their record.

Insights

Field	Tag	Definition
Total Clicks	Insight	Combine clicks on a link
Total Unique clicks	Insight	Unique clicks on a link

Adding and reordering fields to the report

Simply select fields to include them in your custom report. Once fields have been added, the can be reordered in the right hand column by clicking, dragging, and dropping them into place. Fields can also be removed from the report by selecting the icon.

Templates

This will be included in the release on August 29th, 2025. It will not be available in accounts prior to that date.

Templates are predefined reports available for report builder. The data category, subcategory and exported fields are determined by the chosen template. The following are available for Messages reporting:

Email links template report

Category	Subcategory	Default fields
Messages	Message Links	Email Name Send Date Email URL Link Name Total Clicks Total Unique Clicks

Finalize

You will need to complete a few more fields to finalize and generate your report. You will receive an email notification once the report is ready to download from Engaging Networks. From the main dashboard it can be downloaded using the icon. As the report processes, you will see a icon.

Field	Definition
Report Name	User defined name for the report.
Order Fields by	Choose the field by which to order the fields.
Group Fields by	Choose the field to group data by. The resulting data will be grouped by this field, and a new row will show below each group that will contain the sum of any field that can summed up.
Send to	Email address of the report recipient. To add more email addresses, go to Hello > Account Settings > Account Emails and define the email address as a Report recipient type.
Frequency	Once, Weekly, or Monthly
Once
Start Date	The report will include email activity occurring on or after this date.
End Date	The report will include email activity occurring on or before this date.
Weekly and Monthly
Frequency Day	Selecting Weekly or Monthly runs the report on the specified Frequency Day, generating either the previous week's data or the previous calendar month's data, respectively