Political data mapping allows you to add specific fields from selected email-to-target databases to a supporter record. For example, adding a supporter's parliamentary constituency in the UK or their congressional district in the USA to their record.
This information can then be used to gain a better understanding of which political area your supporters reside in and for improved audience targeting or segmentation.
For political data mapping to be successful, when mapping US databases to your supporters, they’re required to have a valid US Address and a 9-digit zip code, whilst UK databases require a valid postcode.
Create new data fields for mapping
If you’re using data mapping for the first time, you will need to create extra database fields in your Account Data Structure for each database you use.
You do not need to map every field, but you will need to create up to 5 corresponding data fields to align with the mapping fields for each database. However, for some multi-contact databases, you may want to add duplicate versions of each field, such as ‘Title 1’ and ‘Title 2’:
Database Fields
UK Examples (MP)
US Example (Sen)
Title
MP Title
Sen Title
First Name
MP First Name
Sen First Name
Last Name
MP Last Name
Sen Last Name
District
MP Constituency
Sen District
Party
MP Party
Sen Party
Search Id
N/A
N/A
Creating new fields:
Go to 'Hello Your Name > Account Settings > Account Data Structure
Select 'Add Field' and complete the necessary sections. Save and repeat for all required new fields.:
Field name: As required
Field Tag: Not Tagged
Default Input Type: Text
How to map the database to a supporter
Go to Data & Reports > Political Tools > Database to supporter mapping.
Press + New Mapping> select the database you wish to map to a supporter > press next.
Under ‘map to’ select the field that relates to the corresponding database value, or leave as unmapped if the field is not required.
If mapping for the first time, select ‘Run over entire database’ as the processing option and click save.
Once the mapping is saved, it will appear on the database mapping page.
You can also delete the mapping here by selecting: ❌
The mapping process will run once every 24 hours.
If the mapping was initially set to ‘Run over entire database,’ it will revert back to ‘Only run for new and modified supporters’ after the first successful database mapping.
If the settings do not change, please don't hesitate to contact support for further assistance.
Reviewing the data
To view your mapped data, go to Data & Reports > Export (under Data) or Data & Reports > Lookup supporter. You can now search supporters based on supporter data, and when you export the data or view it online, you will be able to see the newly mapped information in the additional data columns.
Available databases for mapping
You will be able to map your supporter data to any of the following databases, provided they have been included in your subscription:
District = UK Region: East Midlands, Eastern, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and Humber
Party = UK Country
Search ID = Database ID
UK/SPECIAL: Council Areas Lookup – District/Unitary Only
