Breadcrumbs

Political data mapping

image-20251110-124730.png

Political data mapping allows you to add specific fields from selected email-to-target databases to a supporter record. For example, adding a supporter's parliamentary constituency in the UK or their congressional district in the USA to their record.

This information can then be used to gain a better understanding of which political area your supporters reside in and for improved audience targeting or segmentation.

For political data mapping to be successful, when mapping US databases to your supporters, they’re required to have a valid US Address and a 9-digit zip code, whilst UK databases require a valid postcode.

Create new data fields for mapping

If you’re using data mapping for the first time, you will need to create extra database fields in your Account Data Structure for each database you use.

You do not need to map every field, but you will need to create up to 5 corresponding data fields to align with the mapping fields for each database. However, for some multi-contact databases, you may want to add duplicate versions of each field, such as ‘Title 1’ and ‘Title 2’:

Database Fields

UK Examples (MP)

US Example (Sen)

Title

MP Title

Sen Title

First Name

MP First Name

Sen First Name

Last Name

MP Last Name

Sen Last Name

District

MP Constituency

Sen District

Party

MP Party

Sen Party

Search Id

N/A

N/A

Creating new fields:

  1. Go to 'Hello Your Name > Account Settings > Account Data Structure
Picture of Engaging Networks Hello Your Name
Picture of Engaging Networks Account Settings


  1. Image of add field button Select 'Add Field' and complete the necessary sections. Save and repeat for all required new fields.:

    • Field name: As required

    • Field Tag: Not Tagged

    • Default Input Type: Text
Picture of Engaging Networks New Field Settings
Picture of Engaging Networks available fields


How to map the database to a supporter

  1. Go to Data & Reports > Political Tools > Database to supporter mapping.
Picture of Engaging Networks Political Tools setting

  1. Press + New Mapping Image of New Mapping button > select the database you wish to map to a supporter > press next Image of Next button .
Picture of Engaging Networks database mapping options


  1. Under ‘map to’ select the field that relates to the corresponding database value, or leave as unmapped if the field is not required.
Picture of Engaging Networks mapping selection
Picture of Engaging Networks map database to supporter fields account settings

  1. If mapping for the first time, select ‘Run over entire database’ as the processing option and click save Image of Save button .
Picture of Engaging Networks processing options


  1. Once the mapping is saved, it will appear on the database mapping page.

    • You can also delete the mapping here by selecting: ❌

    • The mapping process will run once every 24 hours.

    • If the mapping was initially set to ‘Run over entire database,’ it will revert back to ‘Only run for new and modified supporters’ after the first successful database mapping.

If the settings do not change, please don't hesitate to contact support for further assistance.

Picture of Engaging Networks setup mappings


Reviewing the data

To view your mapped data, go to Data & Reports > Export (under Data) or Data & Reports > Lookup supporter. You can now search supporters based on supporter data, and when you export the data or view it online, you will be able to see the newly mapped information in the additional data columns.

Available databases for mapping

You will be able to map your supporter data to any of the following databases, provided they have been included in your subscription:

UK


    • Title = MP Title

    • First name = MP First name

    • Last name = MP Last name

    • District = MP constituency

    • Party = MP party

    • Search ID = Database ID

  • UK/English: MSP Constituency Only

    • Title = Not applicable/Unmapped

    • First name = Not applicable/Unmapped

    • Last name = Not applicable/Unmapped

    • District = MSP constituency

    • Party = Not applicable/Unmapped

    • Search ID = Database ID

  • UK/English: ICB Chairs (England only)

    • Title = ICB Chairs Title

    • First name = ICB Chairs First Name

    • Last name = ICB Chairs Last Name

    • District = Care board

    • Party = Not applicable/Unmapped

    • Search ID = Database ID

  • UK/SPECIAL: UK Region Lookup

    • Title = Not applicable/Unmapped

    • First name = Not applicable/Unmapped

    • Last name = Not applicable/Unmapped

    • District = UK Region: East Midlands, Eastern, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and Humber

    • Party = UK Country

    • Search ID = Database ID

  • UK/SPECIAL: Council Areas Lookup – District/Unitary Only

    • Title = Not applicable/Unmapped

    • First name = Not applicable/Unmapped

    • Last name = Not applicable/Unmapped

    • District = District/Unitary Council Area

    • Party = Not applicable/Unmapped

    • Search ID = Database ID

  • UK/SPECIAL: Council Areas Lookup – County Only

    • Title = Not applicable/Unmapped

    • First name = Not applicable/Unmapped

    • Last name = Not applicable/Unmapped

    • District = County Council Area

    • Party = Not applicable/Unmapped

    • Search ID = Database ID

  • UK/SPECIAL: District Council Ward Lookup

    • Title = Not applicable/Unmapped

    • First name = Not applicable/Unmapped

    • Last name = Not applicable/Unmapped

    • District = District Council Ward

    • Party = Not applicable/Unmapped

    • Search ID = Database ID

USA


    • Title = Rep. Title

    • First name = Rep. First name

    • Last name = Rep. Last name

    • District = Rep. District

    • Party = Rep. party

    • Search ID = Database ID


    • Title = Sen. Title

    • First name = Sen. First name

    • Last name = Sen. Last name

    • District = Sen. District

    • Party = Sen. party

    • Search ID = Database ID


    • Title = State Legislature House Title

    • First name = State Legislature House First name

    • Last name = State Legislature House Last name

    • District = State Legislature House District

    • Party = State Legislature House party

    • Search ID = Database ID


    • Title = State Legislature Senate Title

    • First name = State Legislature Senate First name

    • Last name = State Legislature Senate Last name

    • District = State Legislature Senate District

    • Party = State Legislature Senate party

    • Search ID = Database ID

Canada

  • Canada/English: Federal MP

    • Title = FMP Title

    • First name = FMP First name

    • Last name = FMP Last name

    • District = FMP district

    • Party = FMP party

    • Search ID = Database ID


    • Title = MLA Title

    • First name = MLA First name

    • Last name = MLA Last name

    • District = MLA District

    • Party = MLA party

    • Search ID = Database ID

  • Canada Federal Ridings 2025

    • Title = N/A

    • First name = Canadian Province

    • Last name = N/A

    • District = Riding (Aka. Electoral District)

    • Party = N/A

    • Search ID = Database ID

Australia

  • Australia / English: MP

    • Title = MP Title

    • First name = MP First name

    • Last name = MP Last name

    • District = MP district

    • Party = MP party

    • Search ID = Database I