Next suggested gift (NSG)

You can use the Next Suggested Gift (NSG) function to create dynamic donation amounts based on a supporter's highest previous contribution (HPC) or most recent contribution (MRC) on your donation pages or in email broadcasts. However, please note that the function is not compatible with one-click donation pages. NSG allows you to create dynamic ask strings on your donation pages for existing donors, which are calculated from either their HPC or MRC values, which are determined by a page-level setting.

Setting up previous contribution:

To calculate your supporter’s HPC or MRC, or to import and use the data to create the next suggested gift in your emails and pages, you need to enable the Previous Contribution setting:

Go to Hello YOURNAME > Account Settings > Previous Contribution
Select Enabled.
Select Your Preferred Transaction Service.

Transaction service:

3a. Engaging Networks Transactions
Allows the software to calculate the HPC or MRC based on a supporter's financial transactions within Engaging Networks:

i. Select a time period in months to calculate back on.
ii. Select your transaction types to calculate against or choose ‘All’.

After saving, this page will be disabled until the calculation is complete.

3b: Imported Data
Allows you to import the HPC or MRC values from a third-party source, such as your CRM:

If choosing to import HPC or MRC data into Engaging Networks, you’ll find the following fields become available to map against:

Create a Next Suggested Gift (NSG) string

You can create separate NSG strings for single and recurring gifts, and the amounts presented are based on their HPC or MRC values. However, the asks presented are not based on whether the donor has previously donated a one-off or recurring giving. It is also possible for duplicate values to appear in a string; however, these duplicate values will not be displayed on the donation page. To reduce these scenarios, you may find your NSG string for lower values, so it’s better to use amounts, not percentages.

To cre your NSG component:

Go to Pages > Components > Next Suggested Gift.
Select New Gift Suggestions.
Name the NSG String and add any notes.
Select single or recurring giving and add your range and suggestion rule.
Complete the appropriate sections to build your rules.
a. If a supporter's Highest Previous Contributions or Most Recent Contributions is equal to or below.	Enter whole numbers
b. Then make their Next Suggested Gift.	Choose: Plus OR Minus a whole number Percentage or Amount
c. i. Round Suggested Gifts:	Up OR Down
c. ii. To the nearest:	1 OR 5 OR 10
To add more amounts, select the pencil icon under “and offer the following Suggested Gift String values:
Select green plus to begin adding new values based on section 5B above:
View preview (edit if required) and save:
Once you have saved your NSG component, you can activate it by clicking the name of the NSG and then clicking the green Launch button. If you are finished using an NSG component, you can remove it from the page builder by clicking the Retire" button.
If you have multiple NSG strings, such as “equal to or below 20” and “equal to or below 100”, then the lower value takes precedence over the other. Meaning, for example, an amount of 15 would be controlled by the “equal to or below 20” string, whereas an amount of 25 would be controlled by the “equal to or below 100” string.	When HPC or MRC is recognised, but NSG values have not been set for single or recurring values, the page's default values will be displayed. If HPC or MRC is not recognised and the page's default value uses swap lists (for example, to show different values for single vs recurring), these will function as usual.

Using NSG on donation pages

Once you’ve created your NSG components, you can use them on your Donation Amount field when building your donate page.

NSG will work on donations pages via broadcast emails or page chaining.

Edit the form block containing your donation amount selector:
Select the donation amount to open the section:
✔️ Enable a suggested gift string for this donation amount field
Choose between HPC or MRC and select your NSG component.

Using NSG in marketing tools for broadcast emails

The NSG function can be used in marketing tools broadcasts to personalise content based on your supporters' previous contributions. You can add this either as personalised content in the body of your email or within a link.

Adding NSG to your email content:

Write the copy in the appropriate text block area:
Select Links & Inserts > Insert Next Suggested Gift value in the appropriate content area:
In the NSG value pop-up, select the appropriate page, add fallback text (for supporters with no gift history), and click Done.

Adding NSG to your text link:

Create your link copy either in a text block:
Select Links & Inserts > Insert Page Link in the appropriate area.
Name the link. Select the ‘Engaging Networks Page’. Choose the relevant page. Toggle on Insert NSG value:
Edit the link text, inserting [NSG] where you want the value to display. Create your fallback text, and then click ‘Done’.

Adding NSG to your button link:

Add a link to your button using the pencil icon:
In the insert link pop-up, name the link > select your Engaging Networks page > select your page > Click Done:
Edit the button copy > select links & inserts > insert next suggested gift value:
In the NGS value pop-up, choose the page. Add fallback text. Click Done.

Examples of the NSG tags and content broadcast emails:

NSG in email content:	When building: When sent:
NSG in text link:	When building: When sent:
NSG in button link:	When building: When Sent:

Testing NSG functionality

To test the NSG functionality, you’ll need a record with the appropiate transaction types and to create an email broadcast that links to your NSG-enabled page.

Check your test records have MRC and HPC values:

Go to data & reports > supporter look up > find record > add or access the Activity summary gadget.
Verify that there are values displayed either through transactions, financial imports, or previous contribution imports under ‘Previous Contribution’.

Test using email or page chaining:

If you have the appropiate data on your account, you can test the NSG page functionality using a test send email or by chaining to the appropiate donation page.

NSG email data inserts will not work on an email test, meaning only the fallback will display. To test the function, you need to send a live broadcast.

NSG FAQS