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Marketing Tools – Broadcast – Reporting

You can report on a Broadcast by clicking the Reporting stage when editing a broadcast, or by clicking on the reporting icon in the list of broadcasts under the Marketing Tools > Messaging > Broadcasts menu image-20240821-192308.png . The reporting screen is split into several areas with different statistics:


Engagement Count

The number of Data Captures, Sign Up, Survey, Ecards pages completed from the broadcast

Single Donations

The number of one time donations made from donation pages linked in the broadcast

Recurring Donations

The number of recurring donations made from donation pages linked in the broadcast

Total Donations

The total number of donations (one time and recurring) made from donation pages linked in the broadcast

Message list

This contains a list of any messages within the broadcast. You may only have one, but if you have used conditional content or split tests then multiple messages will be seen.

Each one will have scrollable statistics which can be downloaded as a CSV (top-right button):

Sent

The number of supporters sent the message

Opens

The number of supporters who opened the message (unique)

Open rate

The percentage of opens Opens ÷ Sent

Clicks

The number of supporters who have clicked a link in your email (unique)

Click Rate

The percentage of clicks Clicks ÷ Sent

ADJ CTR

The percentage of clicks out of the supporters who opened the email Clicks ÷ Opens

Unsub

The number of supporters who clicked the unsubscribe link (unique)

Unsub Rate

The percentage of unsubscribes Unsub ÷ Sent

Bounce

The number of hard bounces

Bounce Rate

The percentage of bounce Bounce ÷ Sent

Spam

The number of supporters who marked the email as spam (unique)

Donations

The number of donations made from the message

Advocacy count

The number of advocacy actions made from the message. Advocacy page types include Click to Call, Email to Target, Petition, and X Post to Target.

Engagement count

The number of engagement actions made from the message. Engagement page types include Data Capture, Ecard, Email Signup, and Survey.

Performance

This shows a line graph of opens over time. You can switch to By Hour or By Day

It also shows a pie chart showing the number of different types of activity – opens, clicks, converted, bounced, complaints. You can hover over the subject to view it:

This shows the number of clicks per link. If you have not named your link when adding it, a random code will show.

This will show the name of the link (as it was named by a User when building the email), the URL, and the number of clicks on the link.

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