Marketing Tools – Broadcast – Reporting
You can report on a Broadcast by clicking the Reporting stage when editing a broadcast, or by clicking on the reporting icon in the list of broadcasts under the Marketing Tools > Messaging > Broadcasts menu 
. The reporting screen is split into several areas with different statistics:
Engagement Count | The number of Data Captures, Sign Up, Survey, Ecards pages completed from the broadcast |
Single Donations | The number of one time donations made from donation pages linked in the broadcast |
Recurring Donations | The number of recurring donations made from donation pages linked in the broadcast |
Total Donations | The total number of donations (one time and recurring) made from donation pages linked in the broadcast |
Message list
This contains a list of any messages within the broadcast. You may only have one, but if you have used conditional content or split tests then multiple messages will be seen.
Each one will have scrollable statistics which can be downloaded as a CSV (top-right button):
Sent – the number of supporters sent this message
Opens – how many supporters opened this message
Open rate – the percentage of opens (Opens/Sent)
Clicks – the unique number of recipients who have clicked a link in your email
Click Rate – the percentage of clicks (Clicks/Sent)
ADJ CTR – the amount of clicks out of the people who opened the email
Unsub – the number of unique clicks on the unsubscribe link or the total number of unsubscribes when using a one-click unsubscribe page.
Unsub Rate – the percentage of unsubscribes (Unsub/Sent)
Bounce – the number of hard bounces
Bounce Rate – the percentage of bounce (Bounce/Sent)
Spam – the number of emails marked as spam by the supporter (if you see high amounts of these you may be sending to supporters not expecting to get your emails, e.g. they are not opted-in. Check your query and get in touch with Support with any questions)
Donations – the number of donations made from the message
Advocacy count – the number of advocacy actions made from the message. Advocacy page types include Click to Call, Email to Target, Petition, and X Post to Target.
Engagement count – the number of engagement actions made from the message. Engagement page types include Data Capture, Ecard, Email Signup, and Survey.
Performance
This shows a line graph of opens over time. You can switch to By Hour or By Day
It also shows a pie chart showing the number of different types of activity – opens, clicks, converted, bounced, complaints. You can hover over the subject to view it:
This shows the number of clicks per link. If you have not named your link when adding it, a random code will show.
Links
This will show the name of the link (as it was named by a User when building the email), the URL, and the number of clicks on the link.