WYSIWYG Insert tools in email campaigns

Insert Campaign Link

Add the URL for an Engaging Networks page created in the advocacy or fundraising area.

Benefits

By using this insert tool, the number of clicks for each inserted link will be recorded and available for review in reporting.

Supporters’ details will also be pre-populated in the form fields on the landing page‚ providing that this supporter data is stored in your account (beyond email address).

Name: Add a reference name for the link that you are inserting.

Campaign: Select the campaign you would like to link to.

Start page: Select the start page for your action: you can redirect supporters to page 1 and pre-populate their data

Append custom URL parameters: allows you to insert your own custom defined parameters to the campaign URL.

Insert Static Link

Insert external URL or static page

Name: Add a reference name for the link that you are inserting.

External URL: The external webpage you would like to insert a link to.

-OR-

Static page: You can select a static page that is built and hosted within your Engaging Networks account.

Link Color: Sets your link color.

Insert unsubscribe link

To manage your lists correctly you will need to offer your supporters the opportunity to unsubscribe from your list. If you are only using one opt in question, the simplest way to do this is to set up an unsubscribe link is to base it on just that.

In this case, supporters click on the link to unsubscribe, their ‘opt in’ response to your default opt-in question will be changed from a ‘Y’ to a ‘N’. Their record will not be deleted from your account, as they may opt back in at a later date by taking action from your website.

When you highlight your unsubscribe text and click this button, you’ll be presented with two drop downs.

Opt-in question: Select the opt-in question associated with this unsubscribe link (you might have more than one default opt-in question in your account).

Landing page: If a supporter does click on the link, they will be taken to a page that confirms that they have unsubscribed. You will need to set this up in Components > Web pages.

Alternatively you might want to send your supporters to a subscription preferences page, particularly if you are using more than one opt in question. Note that you will still need to associate it with a master opt-in. Visit this step-by-step guide for more details.

Insert view in browser link

Not all email clients render emails the same. As part of the template, you should give your supporters an option to view the email in a browser. When they click on this link, their default browser will open and it will display the email as a web page. The supporter can then click on any of the links in your email and take action from there.

Highlighting copy such as ‘can’t read this email ‚Äì click here’ and then clicking this icon will create a hyperlink to a page view of your email for the supporter. The related page will be added to the email at the moment of sending the email.

Insert user data

Select any of the user data fields from the dropdown and add them to the content by clicking on the insert button. When the supporter opens the email, the tag will have been replaced with the relevant information. For example: first name, country, or city. You will need to make sure that this data is in your account records otherwise there will be blanks in the email message.

Insert salutation

Creating salutations via this tool is a retired feature. We would recommend you use the new method instead, described here.

Insert social sharing

You can include social share and social follow tools to link your campaigns or fundraising pages via Twitter, Facebook or LinkedIn.

Supporters receiving the email will be able to share the campaign directly, or follow your social media pages, via an image for that social network.

Click on the “Insert social sharing” icon and select the social networks you would like to insert. Upon pressing insert, a placeholder will be inserted into the email. Once the email is sent, the live “plug ins” will be substituted.

If you cannot see the campaign that you would like to share, it is due to the relevant campaign not having the required details entered into the ‘Social networking details’ configuration page.

Please see the help documentation for more on this.

Insert suggest gift value

This will allow you to customize your email content based on your donor’s Highest Previous Contribution. Please read more about this here.